Production of Music Video - Re-designing the blog

As part of development, I decided to re-design the whole blog to insure it reflected the artist properly aswell as distuributing the synergy used it our music video.

Firstly, I changed the background colour so it looked for professional and easier to read then I used the album cover as the header. The header acts a first impression for the audience; it also helps give an insight on what the blog is about. 

I also added main song of our from ablum into a playlist at the bottom of the page.

I thought it would be helpful to be reminded of what song we chose.

Production of MV - Notes for Evaluation Q3 & 4

Production of MV - Notes for Evaluation Q1

Production of Music Video - New things on the blog

As part of my targets to improve the blog I wanted to make sure that the blog reflected the artist and was able to be used to advertise the artist as well as a way of presenting our work.
I decided that in order to allow people to easily access all of the artists social media I should connect it with the blog, so that every time the artist posts something on their Instagram or Twitter feed, it automatically comes through onto the blog. I though that by adding Instagram and Twitter widgets it would be much more professional than if I repeatedly posted screen shots of every change on Sash Vocals social media pages.
On the left hand side of the blog you can find the two, by clicking on them you can be taken to the official pages.
I was not able to embed Facebook at this point in time but I will try figure that out later on.

The next thing I changed on the blog was the background. The picture I decided to use was one of our digi pak ideas for a cover. Until we make our new album cover I felt this picture was useful.

It helps to make the blog appearance about our artist. Sash Vocals.

Production of Music Video - How to improve my blog

After getting feedback on how I am doing on my blog there are a number of targets I am setting myself again.
I believe my biggest issue when blogging is consistency, I tend to blog a lot very rarely. 'binge blogging'. This has to be my biggest downfall when blogging.
That is my first target - Be consistent with blogs !

The next target I am setting myself is to come up with independent posts, instead of just following the blogging check list. I want to be able to come up with new creative posts that advertise our artist 'Sash Vocals'

which brings me onto my next point/target. I want to make sure that the blog represents the artist instead of just being random. This could be done by changing the background by posting more of the artists social media and so on.

Production of Music Video - Re-filming Specific Parts.

Created with flickr slideshow.

Here are a few photos and a few videos of the group when we decided to shot some more footage of Bernard.

Production of Music Video - What we may/may not need to improve.

Production of music video - Skills development

I have learnt a variety of techniques which has improved my knowledge during post-production. This includes adding different types of effects that I previously had no understanding of and used in my groups video to develop the music video, thus making it stand out and be more effective. 

Here are some examples. 

This is a example of some of the editing I have learnt. This is a TimeLaps we created by maximising the speed of the clip and adding it in to our base tracks during the fast pace beat of the instruments and added the clip in correlation to the beat. I done this by focusing on the particular clip and clicking on motion which allows me to add effect on the clip increasing or decreasing the speed of the shot.

Another example was the effect of the recording logo around the close up of the clips we shot. We wanted the footage to look different as the artist was holding the camera, making the effect of the shot look more appealing. We done this by focusing on the close up shots and dragging on video filters and adding the effect on.

Finally, we added the Earthquake effect on two off our clips for when the beat drops to added some shake to the screen. We wanted to add effects to particular shots in our music video that would be effective and add some life to our video. 

Production of Music Video - Audience feedback on other characters.

Production of Music Video - Notes for evaluation question 1

Production of Music Video - Skills development

How my skills have developed from AS production work.

Compared to last year when we filmed the opening to a teen movie, this year I was more organized on how i approached planning the production of the music video.

In order to make an improvement, I reflected back on the audience feedback and reviews so it would be easier to understand how to attract our main target audience and know what they would be typically looking for in a music video.

Being able to do various interviews asking teachers and other students what they thought of our video and reflecting upon their feedback to make our editing create a clear storyline in the music video . 

Production of Music Video - Skills Development

Production of music video - Evidence of editing - Using special effects (A few images)

Production of Music Video - Audience Feedback 2

Production of Music Video - Audience Feedback 1

Reflection on Progress

Laura Mulvey's Theory

Filming In Oxford & Old Street

Filming In Oxford & Old Street

Production of music video - Discussing the editing process

Production of Music Video - Second Rough cut

Production of Music Video - List of type of editing effects used

1. Time Lapse 
2. Slow motion 
3. Point of view shot 
4. Noisy effect 
5. Earthquake effect 

Production of Music Video - Re-editing our rough cut

Production of music video - Bloopers

Production of Music Video - First Rough Cut

Production of Music Video - Editing our rough cut