Thursday, 29 January 2015
Tuesday, 27 January 2015
Monday, 26 January 2015
Evaluation - Question 2
Compare with existing products to illustrate how I 've used Synergy
As presented in my murally presentation, one existing product that influenced my choice of synergy was the two albums - 'I am Chipmunk and Transition," two albums by the artist Chipmunk. Both albums convey Chipmunk doing a specific pose for instance in ' I am chipmunk' the album cover depicts chipmunk creating a C with his hands. It appealed to me because it created a brand image which then led to a successful method of promotion. Chipmunk does this gesture in his music videos.
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| Chipmunk throwing a C in the air |
A shot of chipmunk in his music video "oopsy daisy" doing the C gesture

A similar strategy of synergy is portrayed in Chipmunk second album " Transition"
| Chipmunk doing the prayer sign in the album -'"Transition" |
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| Chipmunk doing the prayer sign in his music video. |
In relation to my music video, we both used similar techniques of synergy as Sash Vocals & Chipmunk both use gestures as synergy. The gestures are seen throughout the main product and ancillary texts, so it's easy for the audience to recognise.
Friday, 23 January 2015
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