Their main function is to promote an artist, especially when introducing new artists as this allows people to identify with artists through their music videos. This may not be the case with all music videos but it is very common. A very good example of a group who's music video really put them on the map and made everyone remember who they are is Magic! - Rude
Another function of a music video may be to send a message or to symbolism bigger things in order for the artist to get through to their audience, and to evoke emotion into audiences. Micheal Jackson was an artist who did this a lot and his music video of Man in The mirror is a great example.
Artist may use music videos to represent themselves in a different way, in order to change the perception of themselves in the media. For example Miley Cyrus - wrecking ball was used to represent her as a sex symbol in order to remove her Disney 'Hannah Montana' image.
Music videos can also be used to promote films, there are many music videos which do this and in their music videos they use images from the movies. A good recent example of this is Alicia Keys ft Kendrick Lamar - Its on again.
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