Planning Ancillary products | Mock up of DigiPak

Planning ancillary products - Mock up of DigiPak (with audiencefeedback)

Planning Ancillary products | Mock up Advertistment

Planning Ancillary Products - Ancillary Production Pitch

Planning Ancillary products | Location choice

Planning Ancillary products | Costume Overview

Planning Ancillary products | Images to use for digipak/ad

Shortlist of images for our digipak by Slidely Photo Gallery

Planning Ancillary products | Where my ideas came from

Planning Ancillary products | Shortlist of design ideas

Planning Ancillary products | Do's and Don'ts

Audience Feedback for our Music Video

Our audience feedback was very positive. Most of the viewers in the cinema were from our target audience, knowing that our audience research was very thorough, we expected a positive response. As you know, our video was recorded with our own camera, this was one of the things mentioned in the feedback, the audience thought the quality of our music video was very high and professional. Our audience thought that we branded our artist very well, they thought that the costume changes fitted well with the genre. The audience though that the best part of our music video was the special effects that we used were the best part of our video. As a group this is a very big successful for us, it means that our audience research was successful and more importantly our video after all the hard work, appealed to our audience.

Our Music Video in The Cinema

Audience Feedback for our Music Video

Overall, our audience feedback was very positive.  The quality of our video was one of the things mentioned in our feedback. Our audience complimented it high and professional seeing it was recorded with our own camera, They thought that our choice of editing really matched the storyline clearly and aswell as the brand image.

As a group, this has been very successful for us meaning that our target audience research was successful  aswell as our hardwork represented throught our final video..

Researching Ancillary products - Examining previous ancillary work

Made using Camtasia.

Researching Ancillary Products | Analysis of three magazine adverrisments

Research - What goes on the front of a Digipak ?

Researching Ancillary Products | Analysis of three digipaks

Researching Ancillary products - Analysis of 3 DigiPaks and 3 advertisments

Researching Ancillary Products | Introduction to ancillary

Researching Ancillary Products - Introduction to ancillary

Ancillary Post

What is a Digipak?
It's a modern approach to CD/DVD packaging, usually made of thick cardboard, and allowing the possibility of including a lot of information on the band/artist in the form of a small stapled booklet that is inserted into a small pocket in the digipak. They are visually pleasing, allowing sophisticated graphics that can run across all the panels establishing a graphic theme. They can come with 4, 6 or 8 panels that fold outwards. They allow the possibility of including more than one disc, perhaps in the form of a DVD extras or additional recordings, that accompanies the release of a song, album or DVD. 

What is Inside a Digipak

1. Graphic design - Visual style; establishing on the front of the digipak is continued on inner panel. 
2. Acknowledgements - Information of particular tracks.
3. Images of artist - Visual branding of the artist/band.
4. Repeat of track list - Which includes more detail behind the track. 

What is Outside a Digipak

1. Artist name - Large font and also clear, and very clear to read.
2. Track listing - Same font as band/artist or album name.
3. Production information - Copyright and year of production, web address, record label and logo/name.
4. Promotional sticker.
5. Image of artist - Echoing visual style and colour scheme of front cover.

Production of Music Video - Finishing our video

We have finally completed our music video and we managed to finish it before the deadline !!!

Production of Music Video - Progress Review

Production of Music Video - Notes for evaluation questions 3/4

Production of Music Video - Skills development

What I have done differently from AS production work.

Being more confident in how I approached my planning into this music video compared to when I filmed my opening to a teen film last year, there has been a big difference in how I planned now compared to last year.  The main point I feel was a major improvement was that I did a lot of audience reviews before hand, trying to understand what it was our target audience was looking for in a music video and planned how we could present this and also make it clear to us when undergoing filming on the music videos. Doing various interviews and asking our peers as it was relevant to our music video to gather a understanding of what was and wasn't acceptable for us to do. I believed that this helped us for the better as we had and kept a clear view of what we was going to do, so we could have a clear connection with the artist and target audience. 

 The use of many different media technologies, but the main one for us especially Prezi to present and also to have easy access to when looking over and applying our knowledge to the actual thing. This meant that presenting it to our class and teacher, they got a good understand of what we was aiming to do with our music video, also making sure that everything we researched was related to our actual target audience ensuring conventions linked well.

Production of Music Video - Skills Development

Production of Music Video - Skills development

Production of Music Video - Progress Review

Production of music video - Interview with artist ( Sash Vocals )

Production of Music Video - Improvements needed before final deadline

Final draft

Skills Audit

Production of Music Video - Audience feedback (teacher and target audience)

This video shows our target audience watching our music video, as you can hear they're feedback over all is very positive. This suggests that our research was successful as we managed to make sure that our video lived up to our target audiences expectations. We were really pleased to hear that the effects that we used were a great hit with our target audience. They also enjoyed that our music video gave off a feel good vibe as it was suppose too. After adding the footage that we had re-shot our audience clearly understood the role that Bernard played and they felt it worked well.
Our audience feedback went really well as it showed we researched well into our genre and audience.