Group 6: 2015

Compare with existing products to illustrate how I 've used Synergy

As presented in my murally presentation, one existing product that influenced my choice of synergy was the two albums - 'I am Chipmunk and Transition," two albums by the artist Chipmunk. Both albums convey Chipmunk doing a specific pose for instance in ' I am chipmunk' the album cover depicts chipmunk creating a C with his hands. It appealed to me because it created a brand image which then led to a successful method of promotion. Chipmunk does this gesture in his music videos.

Chipmunk throwing a C in the air

A shot of chipmunk in his music video "oopsy daisy" doing the C gesture

A similar strategy of synergy is portrayed in Chipmunk second album " Transition"

Chipmunk doing the prayer sign in the album -'"Transition"

Chipmunk doing the prayer sign in his music video.

In relation to my music video, we both used similar techniques of synergy as Sash Vocals & Chipmunk both use gestures as synergy. The gestures are seen throughout the main product and ancillary texts, so it's easy for the audience to recognise.

Image 1
With this image I have short-listed, it is following the synergy of both the praying sign and the clothing being the same in the music video 'Wonderful'. This image would go on the back of the digipak as I want to have a connection with the artist and audience.

Image 2
With this image I have short-listed, you have the artist just being natural and himself, therefore I will put this on the advertisement. This is because I want the advertisement to look exciting and to be able to portray the artist as his natural self.

Image 3
This image shows the relation with the synergy. This image will be best suited for the front cover of the digipak. This is because it is following the synergy and also eye catching as the artist break the 3rd rule to try and engage with his fans and also the audience who may not be familiar with him.

Image 4
This image would go on the inside of the digipak. Again following the synergy and also he will become more familiar with the viewers. Because he is a new upcoming artist, having a image of him around the digipak, will make him become more noticed easily.