Evaluation - Question 2

Compare with existing products to illustrate how I 've used Synergy

As presented in my murally presentation, one existing product that influenced my choice of synergy was the two albums - 'I am Chipmunk and Transition," two albums by the artist Chipmunk. Both albums convey Chipmunk doing a specific pose for instance in ' I am chipmunk' the album cover depicts chipmunk creating a C with his hands. It appealed to me because it created a brand image which then led to a successful method of promotion. Chipmunk does this gesture in his music videos.

Chipmunk throwing a C in the air 

A shot of chipmunk in his music video "oopsy daisy" doing the C gesture          

               A similar strategy of synergy is portrayed in Chipmunk second album " Transition"

                                                           

Chipmunk doing the prayer sign in the album -'"Transition"

Chipmunk doing the prayer sign in his music video. 

In relation to my music video, we both used similar techniques of synergy as Sash Vocals & Chipmunk both use gestures as synergy. The gestures are seen throughout the main product and ancillary texts, so it's easy for the audience to recognise.