Analysis of Costume, Props, Location & Setting

Before a music video is produced all costume, location, props etc are  planned. Generally, the setting/location would reflect the mood of the song or the lyrics of the song. For example, it wold be unlikely for a song about partying and having fun to be filmed in a graveyard as there's no correlation. These aspects of a music video normally relate to the genre of the song that's being performed.  Typical locations/prop/costume of a specific genre could be:

An expensive car that the artist uses to flaunt his (rap) 

                                                                                          

A stage where the band performs the song ( Rock )




The music video I have chosen to analyse is  Fat Joe ft Lil Wayne - Make it rain. The genre of the song is rap.

Costume: Fat joe and Lil Wayne are both wearing wearing baggy t -shirts, hoodies, sunglasses baggy jeans. this reinforces there identity, as people who use to wear baggy clothes were those from deprived ares in other words "the hood." it was also fashionable and trendy during that period of time so they are also trying to look cool as well as making a statement that they're from the hood. 

In addition the rappers are also wearing large gold chains, belts and watches. This is a convention of rap music videos as it's more than likely that you will see rappers wear large expensive jewellery. The whole purpose of this is to portray how wealthy they are. They also rap about these materialistic objects so you can argue it's used as evidence to convince there viewers that they're speaking the truth.

Lastly, the women who are referred to as "hoes" in song are seen to be hardly wearing anything ! They are wearing bikini (despite being in the rain) to display their slim body whilst dancing in a promiscuous manner in order to attract viewers. Again, the rappers rap about these "hoes" so the girls  being dressed in this way just illustrates the lyrics of the song. 

Location/Setting 

The location of the is unknown however, it's set in a studio and outside a large building. Numerous of rap videos are set in a studio with a  plain screen so the audience can focus on them performing and  t the cars,clothes and the pretty girls. The reason for the outdoor location was to convey the rain as the song is called "make it rain" 

Props

Expensive cars, money falling from the sky and a huge stack of money which lil wayne was able to sit were all used as it illustrates the lyrics of the song. The phrase "make it rain" refers to throwing money so money was in this video to stress how rich they are.