The most common shot types in a music video according to .... are establishing shots, master shots and close ups. Me and my group aimed to follow these shot types and tried to make good use of them in our own mini music video. I believe we achieved this quite successfully, especially the close up shots, however I do think that we could have used some more establishing shots and master shots, but overall there is a good balance of different shot types in our group video. As this was the first time, we, as a group attempted at filming and editing a music video, there are still many things we can improve on with our camera skills.
What is Vernallis Theory and how well did you follow it in post production?
Carol Vernallis theory focuses on four key concepts of music videos, narrative, camera, editing and diegesis. In regards to the narrative our music video does not follow Vernallis theory, the music video is not a response to the lyrics, the actions in the music video do not reflect the lyrics and Vernallis says they should. Our editing however managed to follow the theory, continuity editing was broken, there were many jump cuts, our editing had a rhythmic basis connected to the song and we aimed to make the camera moved with the music, we also managed to include base tracks into our music video. As mentioned before, the main shots in a music video are establishing shots, master shots and close ups, we managed to use close ups the most but still got a range of other shots too but there is still room for improvement. We also aimed to follow diegsis, by repeating some shots to show the importance of the lyrics. For a first attempt I feel we managed to follow Vernallis theory very well in post production.
What are base tracks and why do most videos contain them? Evaluate how well you made use of them in your videos.
Base tracks are images which will be referred back to multiple times in a music video. Most videos contain base tracks to emphasis the main artist or to show the most important part of the video. In our mini music video there are many base tracks, the whole thing is nearly made from base tracks however there are some cut aways in order to make the video more interesting.
How did you use markers to help you lip sync and how successful were you/your group at lip syncing?
In order to edit our shots and make them into a real music video, me and my group used FinalCutPro, this was very useful and successful, the markers helped us match the audio and visuals correctly. Final cut pro allowed us to cover any lip syncing mistakes and allowed us to make the video match correctly. I did not lip sync in the video however I feel that for a first attempt my group member did very well and it is a good foundation to start off with and improvements can be made in our final music video.
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