Research for Music Video

The function of a music video is to First of all Promote the Artist. Most of the time the soul purpose of the music video is to promote the artist as the artist is the highlight and the main ingredient to make a record label lots of money.

Music videos are also used to for representation. Music artists use videos to represent themselves and sometimes a sex as a certain thing. For example some female artists such as Rhianna represents her self as a sex object. This has become her unique selling point.

 

 Music video sometimes function to evoke emotion in the audience. Some artist use this to get people thinking about themselves and about the world. A key Artist who did this a lot was Pharrel Willliams.

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