Thursday, 2 October 2014

Research for Music Videos: Functions of a Music Video

The main purpose if a music video is to PROMOTE the single/ablum and the artist.

What makes a good MV?

  • Being able to sell the song in a way that it could be memorable for the audience
  • Being able to provide the viewer a better understanding of the song both visually and audibly
  • It has to be entertaining for the viewer by highlightling the key talents of the artist (e.g. dancing, singing and physical appearance) 
Overall, the music video is a good marketing tool that not only helps sell the artist but also their brand, products, helps to increase their fan base & mostly importantly helps the record label to make a lot of profit.

''Taylor Swift's - Shake it Off '' is a great example of a good MV because the song is really catchy making it memorable for the audience. It also a 'Amplification and Illustration' because it was able tell a moral story aswell as being able to act out the behind the song lyrics


No comments:

Post a Comment